Ready, Set, Prime!

Ready, Set, Prime!

If you’ve never tried a face primer before, you might be hesitant to make the investment. We get it – it sounds like a hassle! After all, it’s one more product to buy, and an additional step for your daily routine. But just as you shouldn’t skip the base coat when painting your nails, using a face primer is crucial for ensuring your foundation will make it through the day. In our books, that’s worth the extra step!

Different types of primers work to address a multitude of diverse skin concerns – everything from acne and oil production to dry skin and fine lines. If you’ve ever noticed your foundation breaking up around your T-zone, settling in creases, or fading a few hours after application, the right primer might be all you need to avoid those issues.

So how do you choose the best primer for you? Since all primers are intended to increase the wear of your foundation, focus on your skin’s additional needs to select your perfect primer.

The Mineral Primer is ideal for those looking to diminish the appearance of fine lines and large pores to create an even surface for foundation application. Enhanced with Vitamins A and E, as well as minerals like Zincite, Malachite, Hematite, and Rhodolite, this base will help increase the longevity of makeup and protect skin with antioxidising ingredients.

Primer_Campaign_Social8
Primer1

For those dealing with extremely oily or acne-prone skin, the Anti-Shine Mattifier is a great option for prepping the face for foundation. Infused with Nigella and Pumpkin Seed oils to promote balanced skin, this revolutionary product will absorb excess oil and help prevent the overproduction of oil throughout the day.

Those with a bit of excess shine and large pores should opt for a primer like the Mineral Rice Setting Powder, which can be used under foundation, as well as over it to set it. This gentle primer is wonderful for sensitive skin, and leaves a matte, flawless finish.

Primers can even be combined to create a customised formula. For example, if you have an oily T-zone, but dry skin otherwise, apply the Mineral Primer all over the face, and add some of the Anti-Shine Mattifier to the nose, forehead, and chin. If your oily skin seems to break up every foundation you’ve tried, pair up the Anti-Shine Mattifier and Mineral Rice Setting Powder for the most powerful results.

Once you begin using a primer, you’ll notice how smoothly and evenly your foundation applies, and be amazed at how little you need to touch up your face throughout the day. Take that extra moment in the morning to prep your skin, and the time and worry you save will be more than worth it.