THE YOUNGBLOOD STORY
Youngblood is an award winning premium luxury mineral cosmetics line made of natural, finely ground minerals without any of the common irritants found in conventional makeup. The line was developed to allow women with severely traumatised skin – following cosmetic surgery, laser, acne and rosacea treatments – to achieve flawless coverage. The formulations are so natural and lightweight that they allow skin to breathe and heal.
Established in California in 1996, the brand arrived on UK shores eight years ago and is distributed by DermaPure UK. Bursting onto the scene, the on-trend cosmetics line was quickly snapped up by the most beauty savvy salons and clinics across the country. There are now more than 400 Youngblood Mineral Cosmetics stockists in the UK. DermaPure UK receives new enquiries on a daily basis and evaluates potential stockists to ensure they meet the brand’s exacting standards.
Since its launch in the UK, Youngblood has won a string of Gold standard and Highly Recommended awards from the industry’s leading expert panels, including the Natural Health Awards, New Beauty Awards, and the Beauty Bible.
The line is paraben-, oil-, talc-, fragrance- and cruelty-free, and the packaging is made from recyclable materials. The products are a staple in the makeup bags of celebrities including Jessica Alba, Jennifer Aniston, Whoopi Goldberg and Cheryl Fernandez-Versini.