About us


Youngblood Mineral Cosmetics embraces the casual yet stylish look that personifies the California lifestyle. We combine it with natural-looking, innovative formulas that embody the healthy, fresh, active and clean Californian way of life that people around the world have come to know and love. Youngblood Mineral Cosmetics is the essence of Effortless California Beauty.

There’s nothing quite like the beauty of California. From sun-drenched deserts to shaded redwood forests and snow-capped mountains, California is home to some of the most beautiful places and people – a rare environment where you can surf off the cost at sunrise and ski the mountain slopes at sunset. California Beauty is more than sun and surf… it is a lifestyle that is effortless, casually chic and diverse just like the state. At Youngblood Mineral Cosmetics, we strive to build that effortlessly beautiful feeling into our brand.

Youngblood has a full array of colors and products that speak “California Beauty” to the world. Our inspiration flows from the purple dusk over long tangerine groves to the sun-ripened burgundy red of wine fields. Each shade offers a dazzling display of natural-looking beauty, allowing you to embrace the Californian in you no matter from where you hail.

What makes Youngblood special is that our formulas are made with the California lifestyle in mind – a concern about what we are putting on our bodies just as much as what we are putting in them. We take great care to make products that are ingredient conscience, eco-friendly and cruelty-free. From natural active botanicals to the refreshing scent of citrus, we ensure that our formulas are made for the most sensitive of skin – free of ingredients that irritate, clog pores or prevent skin’s natural beauty from shining through. At Youngblood, we focus on making products that embody all that we are – a look and feel that is lightweight, healthy and performs at a level that keeps up with our active Californian way of life.

“You don’t have to be from California to embrace what we are all about,” says Pauline Youngblood-Toth, Founder and CEO. “We can walk out in a t-shirt and jeans and look put together from head-to-toe. It looks and feels so laid-back, comfortable and effortless. But we can take that same look and go walk the Red Carpet without looking overdone. That’s just California Beauty at its best.”